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Product Management and Professional Services at Technology companies - Do traditional methods apply?
I've spent the past decade marketing professional services as part of various on-line and desk-top software companies. As I plan out 2010 I am looking at my Marketing budget and wondering how to improve on my team's marketing efforts.
As those of u…
Of the three above, I'd be interested in #3 the most. I think it would be interesting to hear about ways in which social media contrasts with traditional advertising channels and other online advertising efforts. I also like suggestions by Gwen to c…
Jeff - I've a few people who might be a good fit for speakers. Can we chat over lunch today or tomorrow?
While each one is very interesting (and could be it's own session) I'd like to hear about #1 the most. It would be really interesting to compare the difference in approaches among small, medium and enterprise sized companies. Can you show a laundry…
Definitely interested in creative ways to establish some type of ROI for social media. Also, usage/incorporation into different products. Another question is some sense of consumer usage.
I think #3 - business case and ROI would be great
Of the three listed above, I'd be most interested in hearing more about developing a plan and budget. I'd also like to add the idea of exploring ways in which to execute on a social media plan given that each blog post, response to blogs, tweet, pro…
I think its worth exploring social media valuation--how can you deliver KPIs on social media in a meangingful fashion?
Dear PMC members,
The PMC board is working on the definition of the next social media event. As you may recall, the PMC has hosted two events thus far. For a copy of the webinar from June, please use the following link: http://www.slideshare.net/da…
A B2B Social Media Framework for Transforming Your Business In The > Web 2.0 Era at Webinar Details will be sent to RSVP'd guests
June 30, 2009 from 10am to 11am
Social Media is fueling a customer-driven revolution is underway and B2B Product Managers and Marketers need to be ready for the new paradigm. Yet most of the buzz around social media remains focused on consumer brands and consumer products. In this…
Networking Lunch - Eastside at Angelo's Restaurant
March 13, 2009 from 11:30am to 1pm
Informal networking get together - spend a Friday lunch discussing, complaining, brainstorming, networking
Join the fun; meet some new people and some familliar faces
Webinar: Change is not a four-letter word! at http://maark.na3.acrobat.com/pmc/
February 27, 2009 from 10am to 11am
Change Is Not a Four-Letter Word! Webinar on Feb. 27
Is your company grappling with major changes this year? If so, are you seeking tools to help you navigate the shifting landscape with less angst? Join us online on Friday, February 27th at 10am PS…
Comment Wall (2 comments)
- At 8:10pm on February 9, 2009,
Val said… - Welcome, Jeff!
- At 5:53pm on February 9, 2009,
Sabra Goldick said… - Welcome!
Sabra Goldick
PMC Community Manager
Profile Information
- Employer
- Aylus Networks
Jeff Payne's Blog
Product Management and Professional Services at Technology companies - Do traditional methods apply?
I've spent the past decade marketing professional services as part of various on-line and desk-top software companies. As I plan out 2010 I am looking at my Marketing budget and wondering how to improve on my team's marketing efforts.
As those of us in Professional Services at technology companies know, we typically exist to "augment" the core offering of the business. We paint it "blue" or add a widget here or there. What I'm seeing, however, is that the "Pro Services" teams are now being leve… Continue
As those of us in Professional Services at technology companies know, we typically exist to "augment" the core offering of the business. We paint it "blue" or add a widget here or there. What I'm seeing, however, is that the "Pro Services" teams are now being leve… Continue
Posted on December 6, 2009 at 6:10pm —
The PMC needs help in defining the next social media event
Dear PMC members,
The PMC board is working on the definition of the next social media event. As you may recall, the PMC has hosted two events thus far. For a copy of the webinar from June, please use the following link: http://www.slideshare.net/dansears/a-social-media-framework-for-b2b-product-managers-and-marketers.
The PMC board is proposing the following three ideas and would like your feedback:
1. How to develop a social media plan and budget;
2. What social media tools to use based on y… Continue
The PMC board is working on the definition of the next social media event. As you may recall, the PMC has hosted two events thus far. For a copy of the webinar from June, please use the following link: http://www.slideshare.net/dansears/a-social-media-framework-for-b2b-product-managers-and-marketers.
The PMC board is proposing the following three ideas and would like your feedback:
1. How to develop a social media plan and budget;
2. What social media tools to use based on y… Continue
Posted on August 14, 2009 at 8:31am — 7 Comments
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