Social Media is fueling a customer-driven revolution is underway and B2B Product Managers and Marketers need to be ready for the new paradigm. Yet most of the buzz around social media remains focused on consumer brands and consumer products. In this…
Nice discussion guys...prompted me to "google" AIPMM. Their certification testimonials certainly play up the "recruitability" angle for others who are interested / have a point of view to share:
From the AIPMM site: http://aipmm.com/html/certificat…
Hi,
The link to the Webinar, "Change is not a 4 letter word" now doesn't require a password. It's available for public viewing.
http://maark.na3.acrobat.com/p79268251/
Regards, Bruce
Very nice article...thanks so much for posting Val!
Just saw an interesting presentation by Forrester highlighting B2B marketing and social media...understanding buyer/influencer behavior with many good stats. Free Webinar recording download and sl…
Change is not a four-letter word!
Join us on Friday Morning February 27th for Dr. Debbie Stairs of the Oakridge National Laboratories as she helps us think about change management for humans and organizations (not software!) and how to lead teams (…
Bruce Scheer is a Partner at FutureSight Pier. His years of business management and consulting experience allow him to bring a wide range of strategic marketing and execution insights to client engagements. He is a noted author and speaker on various topics, including strategic positoining and messaging, value proposition development, and the business value of IT.
Mr. Scheer has held executive positions in consulting firms and in industry across North America and Asia, and was the Vice President and West Coast Office Director for MSI Consulting prior to founding FutureSight Consulting. He has worked with industry-leading clients to identify strategic market opportunities and develop Go-To-Market plans for new products and services. Mr. Scheer earned an MBA in International Marketing at the University of Oregon, and continued his learning at Cornell, University of Copenhagen, UC Berkeley, and University of Michigan. He is currently based in Vashon Island, Washington.
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