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Serials Solutions: Product Marketing Manager
Brought to you by Curt Rosengren ~ Passion Catalyst (tm)
Please let this company know that you heard about the position from me. If you land
the job, please drop me an e-mail (curt@passioncatalyst.com)! Thanks! - Curt
====
COMPANY: Serials Solutions (a ProQuest Company)
POSITION: Product Marketing Manager, Summon Team
LOCATION: Seattle, WA
DATE: 10-19-09
JOB DESCRIPTION:
www.serialssolutions.com
Serials Solutions, a global leader in library technology, is currently seeking a dynamic Marketing professional for the role of Product Marketing Manager on its Summon Team. This individual will come equipped with business-to-business software marketing experience, ideally in a global capacity. He/she will be ready to tackle a broad scope of challenges with a "roll up your sleeves" mentality and the strategic insight and enthusiasm to drive a revolutionary product through the marketplace.
Responsibilities:
- Work with business directors, product management, development, sales, to create unique positioning and value propositions for the product; working internally where applicable to avoid market confusion regarding potential product overlap.
- Analyze and define the product marketing plans including objectives, strategies, and tactics, include short and long term strategies.
- Manage tactical marketing activities to ensure successful execution of strategy and to meet overall market and sales objectives for the product.
- Apply innovative and creative strategies for generating network effect in gaining market awareness of the product, including conference presentations, customer workshops, Facebook groups, open source software community development, etc.
- Coordinate marketing communications plans and activities with the appropriate staff, including tradeshows, newsletters, website, lists management, collateral, etc.
- Maintain an ongoing dialog with the marketplace, cultivate prospects, increase overall market awareness/presence, foster support from industry thought leaders, etc.
- Liaise with international marketing and sales managers to understand and maintain regional collateral requirements.
- Prepare and facilitate sales training for the product; conduct quarterly meetings with customer facing staff to identify key needs (e.g. sales tools); and provide content to sales tools (competitive) positioning, presentations, product fact sheets, case studies, white papers, reprints of industry articles, etc.
- Maintain market and customer intelligence and make available to the sales teams and management for strategic and tactical planning purposes.
- Ensure that all internal stakeholders are kept up to date on product developments and that the appropriate elements of the Intranet are current, compelling and accurate.
Requirements:
- Minimum of 3 years experience in Marketing, especially related to software or Internet products/services. Previous experience with the library market is helpful.
- BA/BS in Marketing. MBA/MLIS a plus.
- Ability to clearly and effectively articulate and communicate product specifics to the market, as well as report market requirements back to development organizations.
- Demonstrated success in continuous support of a distributed sales team through definition and creation of positioning materials and training.
- Excellent oral and written communications skills.
- Strong analytical skills.
- Demonstrated project management skills.
- Experience with Internet applications and software products and services.
- Willingness to travel minimally (10 percent).
CONTACT INFORMATION: Please visit www.proquest.com and apply directly through our website. Please let us know you heard about this via Curt Rosengren.
Please let this company know that you heard about the position from me. If you land
the job, please drop me an e-mail (curt@passioncatalyst.com)! Thanks! - Curt
====
COMPANY: Serials Solutions (a ProQuest Company)
POSITION: Product Marketing Manager, Summon Team
LOCATION: Seattle, WA
DATE: 10-19-09
JOB DESCRIPTION:
www.serialssolutions.com
Serials Solutions, a global leader in library technology, is currently seeking a dynamic Marketing professional for the role of Product Marketing Manager on its Summon Team. This individual will come equipped with business-to-business software marketing experience, ideally in a global capacity. He/she will be ready to tackle a broad scope of challenges with a "roll up your sleeves" mentality and the strategic insight and enthusiasm to drive a revolutionary product through the marketplace.
Responsibilities:
- Work with business directors, product management, development, sales, to create unique positioning and value propositions for the product; working internally where applicable to avoid market confusion regarding potential product overlap.
- Analyze and define the product marketing plans including objectives, strategies, and tactics, include short and long term strategies.
- Manage tactical marketing activities to ensure successful execution of strategy and to meet overall market and sales objectives for the product.
- Apply innovative and creative strategies for generating network effect in gaining market awareness of the product, including conference presentations, customer workshops, Facebook groups, open source software community development, etc.
- Coordinate marketing communications plans and activities with the appropriate staff, including tradeshows, newsletters, website, lists management, collateral, etc.
- Maintain an ongoing dialog with the marketplace, cultivate prospects, increase overall market awareness/presence, foster support from industry thought leaders, etc.
- Liaise with international marketing and sales managers to understand and maintain regional collateral requirements.
- Prepare and facilitate sales training for the product; conduct quarterly meetings with customer facing staff to identify key needs (e.g. sales tools); and provide content to sales tools (competitive) positioning, presentations, product fact sheets, case studies, white papers, reprints of industry articles, etc.
- Maintain market and customer intelligence and make available to the sales teams and management for strategic and tactical planning purposes.
- Ensure that all internal stakeholders are kept up to date on product developments and that the appropriate elements of the Intranet are current, compelling and accurate.
Requirements:
- Minimum of 3 years experience in Marketing, especially related to software or Internet products/services. Previous experience with the library market is helpful.
- BA/BS in Marketing. MBA/MLIS a plus.
- Ability to clearly and effectively articulate and communicate product specifics to the market, as well as report market requirements back to development organizations.
- Demonstrated success in continuous support of a distributed sales team through definition and creation of positioning materials and training.
- Excellent oral and written communications skills.
- Strong analytical skills.
- Demonstrated project management skills.
- Experience with Internet applications and software products and services.
- Willingness to travel minimally (10 percent).
CONTACT INFORMATION: Please visit www.proquest.com and apply directly through our website. Please let us know you heard about this via Curt Rosengren.
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