Product Management Consortium

A key resource for best practices and networking

Launch Marketing (5)

Discussions Replies Latest Activity
santosh

Mailer campaign

Hi, I am planning to launch a mailer campaign for my product. As effective mailer what should be the part of content what should not. K...

Started by santosh

0 May 19
Val

Using Social Media

We've been debating how to use social networks. This article is interesting and points out how our customers are really wanting to engage...

Started by Val

9 Mar 10
Reply by Val
Bruce Scheer

Launch Tips

Hi, Be part of the conversation as we build a collective body of launch knowledge...in the form of pithy launch tips! Attached is a list...

Started by Bruce Scheer

0 Sep. 15, 2008
Bruce Scheer

Leveraging Social Media in Your Marketing Mix?

Hi, Has anyone had success in leveraging social media channels as part of your launch and promotion strategy? Here's some "bite-sized" ...

Started by Bruce Scheer

3 Jul. 25, 2008
Reply by Val
Mara Krieps

Disruptive Pricing - Interesting Article

From the Enthiosys folks - good for a laugh and possibly some ideas for your own products. Too bad it's a fictitious offering! http://ww...

Started by Mara Krieps

2 Jul. 23, 2008
Reply by Bruce Scheer

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